after spending good amount of time, I found that we need to clear the NVRAM and I was able to change the language.
installation suceeded but when I boot via Big Sur.. it keeps rebooting....
installation file logs :
OUTPUT START ======
2020-11-15 16:46:26.678 efiupdater[345:3237] efiupdater 28~1680 (Official), built 2020-10-29T20:00:45-0700
2020-11-15 16:46:26.678 efiupdater[345:3237] `/usr/libexec/efiupdater -p /System/Volumes/Data/private/tmp/tmp-mount-dc0q6Z/softwareupdate.285.lKsmW7/source/boot/EFI/EFIPayloads`
2020-11-15 16:46:26.678 efiupdater[345:3237] ROM payload URL: System/Volumes/Data/private/tmp/tmp-mount-dc0q6Z/softwareupdate.285.lKsmW7/source/boot/EFI/EFIPayloads/ -- file:///
2020-11-15 16:46:26.682 efiupdater[345:3237] Current System
2020-11-15 16:46:26.682 efiupdater[345:3237] board-id : Mac-7BA5B2D9E42DDD94
2020-11-15 16:46:26.682 efiupdater[345:3237] board-rev : 9
2020-11-15 16:46:26.682 efiupdater[345:3237] EFI ROM : 1554.40.18
2020-11-15 16:46:26.695 efiupdater[345:3237] No firmware update found for this system
2020-11-15 16:46:26.695 efiupdater[345:3237] Exit status: 1 (Success: no firmware update needed)
S
efiupdater finished with status: 1 (no EFI update needed)
====== efiupdater OUTPUT END ======
Nov 15 16:46:27 iMac-Pro OSInstaller[218]: MSU: Successfully prepared update
Nov 15 16:46:27 iMac-Pro OSInstaller[218]: ------- Install Succeeded -------
still investigating.....