I used Arctic Silver. I forget which one, 5 or 7? I have several tubes of the stuff. Never tried the ceramic stuff, which is safer I hear in case you drip some on your motherboard, but I always stuck with Arctic Silver.
I also had a thermal compound removal kit, I think also by Arctic which helped getting the factory themal compound gunk off the heatsink.
Funny, I usually I don't bother as I've build many computers over the years and often use the compound found on the retail CPU heatsink/fan, but for my i5 750, I went through the added hassle to remove and wipe off the compound and then apply Arctic Silver with the credit card technique, actually in this case, I used several business cards instead.
I've never been a hardcore over-clocker (again in addition to tubes of Arctic Silver, I have unused 3rd party CPU fans I never got around to using), so as long as it keeps my CPU relatively cool, I'm a happy camper.