trs96
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Never knew this. I thought it was on TV only. Learn something new everyday.
From www.cultofmac.com
January 17, 1984: A week before its famous airing during Super Bowl XVIII, Apple’s iconic “1984” ad debuts as a trailer in movie theaters.
To hype its revolutionary new Macintosh computer, Apple buys several months of promotion from theatrical ad distributor ScreenVision. Cupertino’s sci-fi-tinged “1984” spot — which depicts a sledgehammer-wielding freedom fighter taking on a Big Brother figure supposed to represent IBM — gets such a favorable audience reaction that some theater owners continue to roll the ad after Apple’s contract ends.
The spot’s earliest showing was, as it happens, at 1 a.m. in Twin Falls, Idaho, on the last day of 1983, so as to make it eligible for advertising industry awards the following year.
From www.cultofmac.com
January 17, 1984: A week before its famous airing during Super Bowl XVIII, Apple’s iconic “1984” ad debuts as a trailer in movie theaters.
To hype its revolutionary new Macintosh computer, Apple buys several months of promotion from theatrical ad distributor ScreenVision. Cupertino’s sci-fi-tinged “1984” spot — which depicts a sledgehammer-wielding freedom fighter taking on a Big Brother figure supposed to represent IBM — gets such a favorable audience reaction that some theater owners continue to roll the ad after Apple’s contract ends.
‘1984’ is Apple’s most important ad ever
The erroneous claim that Apple’s “1984” ad aired just once continues to thrive. Yes, the ad most memorably ran during 1984’s Super Bowl. But many forget its extraordinary theatrical run.The spot’s earliest showing was, as it happens, at 1 a.m. in Twin Falls, Idaho, on the last day of 1983, so as to make it eligible for advertising industry awards the following year.
