Apple Unveils Redesigned Mac Pro Desktop and Pro Display XDR at WWDC

[Gogeta-Blue]

It comes with a stand, which is probably just rigid and has a simple up and down movement. $1,000 may seem overpriced but it's not that terrible when you think about it.

I think they shouldn't have put that thing in the keynote, it's become a joke and a meme around the internet. If they did want to show it they shouldn't even have mentioned the price.

i respect your opinion, my hackintosh tower cost me 7,000 but i only pay good money for things that i think that are worth the cost of the money

i can pay 1000 for a video card
i can pay 1700 for a CPU

i paid 1500 for my drone

but 1000 for a monitor stand, cmon
that is unacceptable

maybe apple would it have include it in the price with the monitor all together and save themselves the embarrassment and the boos

that way no one will ever known that they are paying 1000 just for the monitor stand

 

[Loloflatsix]

In 2013, when Apple launched the Mac Pro Cylinder at $ 2999, it seemed too expensive at the time, but the new Mac Pro at $ 5 999 is not as unreasonable as that : for example, my company buys our machines (= desktops) with a guarantee extended 5 years: because we renew our fleet every 5 years, such an investment is fully amortised for premium builds.
The cost of the monitor and with the "bonus" of $ 999 for the stand is another story ...

 

[trs96]

the monitor is actually reasonably priced. It's a stunning feat of engineering.

It looks like Jony Ive took what he learned from the "sunflower" iMac also called the lampshade iMac G4. (because people make lampshades out of them.) You can see the similarity. The way the new MP cover lifts off is an idea borrowed from the G4 Cube's design. So instead of creating something new (like a cylinder shape 2013 MP) the design was borrowed from old Macs from 15-20 years ago.

The 2019 Mac Pro's handle only pulls the AL cover off. It doesn't extract the internals like the G4 cube does. Of course the new chassis is a reincarnation of the original Mac Pro 1,1. It just has nice round handles and a lot more airflow from the front to back to cool everything inside it. Jony didn't think "outside" the box he just recreated the "old box" with some nice improvements.

 

[pastrychef]

It looks like Jony Ive took what he learned from the "sunflower" iMac also called the lampshade iMac G4. (because people make lampshades out of them.) You can see the similarity. The way the new MP cover lifts off is an idea borrowed from the G4 Cube's design. So instead of creating something new (like a cylinder shape 2013 MP) the design was borrowed from old Macs from 15-20 years ago.

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The 2019 Mac Pro's handle only pulls the AL cover off. It doesn't extract the internals like the G4 cube does.

I loved the design of those Macs. The El Capitan Power Mac cases are still my favorites of all time.

 

[trs96]

I loved the design of those Macs.

My first Mac was a 2005 G4 Mini which was really well built. Still works to this day although I don't boot it very often. It was another case of Jony taking what he learned from a product that failed, the G4 Cube commercial failure. It sold really poorly. So he made the cube smaller, kept the Aluminium case, got rid of the acrylic, put in G4 chips that didn't run as hot and a small fan that would ramp up when needed. Instant success. That's why the mini still exists today nearly 15 years later. He learned from the failure, revised the design and came up with something that is more practical and works well. I've never replaced the CMOS battery in it and it still works. Time and date has stayed perfect over 14 years. It had been completely unplugged from power for years and the battery is still good. Not sure how that is possible.

 

[D-One]

What Apple did not give us is a prosumer level mini tower that people have been asking for since the MacPro1,1 was released.

Yeah... I was kind of dreaming they would make something that could fit a wider range of customers, from prosumer to filthy-rich-sumer by taking advantage of what they call "modularity" and regular people call PCIe, I guess I was naive.

Personally I dont see this a something for the "professional" but rather something for huge companies/studios only.

 

[trs96]

I don't see this a something for the "professional" but rather something for huge companies/studios only.

Yes, it's for production houses that have multi-million dollar budgets. They make lots of money from the content they produce. To them a $6,000 monitor is a drop in the ocean in terms of cost. It's possible that Apple may take what they've learned in creating the high end XDR monitor shown at WWDC and release a version that regular Prosumers could afford to buy. I would like to see that. Something that sells in the 1,000 to 1,500 dollar range. Something with regular HDR, less than 1000 nits of brightness etc. Oh yes, the cost of the stand should be included in the price too. It wouldn't need all of the excessive ventilation in the back so that would also help cut costs. It may never happen, but it's fun to think about.

 

[pastrychef]

Yeah... I was kind of dreaming they would make something that could fit a wider range of customers, from prosumer to filthy-rich-sumer by taking advantage of what they call "modularity" and regular people call PCIe, I guess I was naive.

Personally I dont see this a something for the "professional" but rather something for huge companies/studios only.

I don't think Apple will ever produce a prosumer tower again. I think the closest we will get is either an iMac, iMac Pro, or Mac mini with something like an Echo Express III-R.

I can see someone like a Hans Zimmer getting the new Mac Pro.

 

[pastrychef]

Yes, it's for production houses that have multi-million dollar budgets. They make lots of money from the content they produce. To them a $6,000 monitor is a drop in the ocean in terms of cost. It's possible that Apple may take what they've learned in creating the high end XDR monitor shown at WWDC and release a version that regular Prosumers could afford to buy. I would like to see that. Something that sells in the 1,000 to 1,500 dollar range. Something with regular HDR, less than 1000 nits of brightness etc. Oh yes, the cost of the stand should be included in the price too. It wouldn't need all of the excessive ventilation in the back so that would also help cut costs. It may never happen, but it's fun to think about.

After Apple discontinued the previous Apple Display, instead of making a new monitor, Apple started pushing some LG monitors. There probably wasn't enough sales/profit to justify making another "normal" monitor. Whatever they would have come up with, people would probably have complained about price.

The XDR monitor is something different. It's over the top quality is something that those who need it won't hesitate to get and they can price it at a level where they can earn their margins.

 

[jiffyslot]

I don't think Apple will ever produce a prosumer tower again. I think the closest we will get is either an iMac, iMac Pro, or Mac mini with something like an Echo Express III-R.

I can see someone like a Hans Zimmer getting the new Mac Pro.

Yep. I was just thinking this yesterday. Something that I was also thinking about is people saying that this is rackmountable, but I don't see any ears on this, and the access looks to be two-sided anyway. The studios that would buy these often have machine rooms separate from the mix room. I worked at a post production house that had this kind of setup. All the computers, drives, and realtime samplerate converters were in one extremely cold machine room, with patch bay tie-lines to physically link up other studios in the building. They had KVM extenders that must have been over 100 feet long under the flooring. I have a machine "basement" and that's where I park anything that makes a lot of heat or noise.

So, I'm trying to figure out why this case would be so elaborate if it's likely to end up in a machine room and the monitors end up being Eizo, Dolby, or Canon displays.