GTX760 based cards - are they all equal ??

In looking at the graphic cards compatibility listed for Feb 2015, most are not available at newegg or amazon. Seems that the majority of the cards are GTX760.

Is it OK to get a different GTX760 based card that is not listed? I would assume it should be ok but wanted to confirm from the experts here in case there's something very specific within each recommended card.

BTW, the video card I'm considering is:

GeForce GTX760 2GB GDDR5 PCI-Express Video Card - One Dual Link DVI-I, One Dual Link DVI-D, One HDMI, One DisplayPort.

http://www.microcenter.com/product/442630/GeForce_GTX_760_2GB_GDDR5_PCI-e_Video_Card

Thank you,kindly.
Gadgetzilla

Most of them will use nvidias reference design and essentially be the same but with different cooler