No on waiting. I want to give as close as I am able a complete answer to this one, as I was once a new user at this uncertain-seeming crossroads. The short answer is think lack of support that could last many, many months; assuming you get a Haswell system running, think of time-consuming instabilities. Also, consider performance-per-dollar in Haswell vs Ivybridge/Z77.
Going by Intel's pricing conventions, I think those who think 4770K will come out at around/settle at around 3770K prices are most likely wrong, barring a big AMD price drop; e.g. to begin with Sandybridge 2600K frustratingly held its price (in the UK at any rate) when Ivybridge 3570K came out. If I was Intel, I would nudge the price of 3770K up in July, not down, because 3770K will strongly hold its attraction to Hasswell-performance-envy people keen to upgrade their existing Sandybridge i3 CPU without having to shell out for a completely new motherboard socket/chipset; if Intel nudge up the price of the 3770K after Haswell's release, they make paying the price premium on the new 4770K tempting. Performance under Windows with an early production sample of 4770K apparently averaged out at a not particularly helpful (by 'helpful' I mean re any potential price reset on 3770K) 5 - 10% better than 3770K for the CPU part. In a few benchmarks the difference is huge, though, so you need to look at your specific usage patterns and see if Haswell offers you real-world upgrade advantages for an additional outlay that, rather than wait, might be better put toward an SSD drive or graphics card, instead. Graphics performance with the 4770K's HD 4600 graphics is apparently 10 - 50% faster than HD 4000, though still disappointing compared to AMD's integrated graphics.
I am not knocking Haswell (I am more interested in what new tweaks and minor new features a new motherboard chipset brings to the table, than I am particularly fixated on CPU benchmarks) but unless you are strongly attracted to some new/presumably as yet unsupported feature, I cannot, for now, see the attraction in playing the waiting game, unless you are attracted to the time commitments of being a tester Guinea pig. If you have money that you can afford to spend, my two cents would be enjoy making a new-ish Ivybridge build, right now, based on tried and tested tech that won't periodically have you pulling your hair out.