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This is an excerpt from an excellent article by Mike Elgan, a writer at Computerworld. You can find the complete story at computerworld.com. Since he wrote this before the Sept. 9th preview he refers to it as the iWatch instead of the Apple Watch. Everything still applies. The "i" in Apple products originally started out as a joke back in 1997 when Steve was the iCEO or "interim" Apple executive trying to turn the company around.
The iMac, which should be in this list, really is what got Apple headed in the right direction. It was the first Apple product that Jony Ive was mainly responsible for the design. Apple sold 800,00 iMacs in the
first 5 months it was available for sale. It got the company back to profitability in 1998.
The rest is history that you well know.
Apple's 5th revolution by Mike Elgan of Computerworld
Apple's world-changing revolutions include the 1984 Macintosh, the 2001 iPod, the 2007 iPhone and the 2010 iPad.
The iWatch should be most comparable to the Mac and the iPhone, Apple's two most stunning revolutions. Here are some of the attributes of earlier Apple revolutions that the debut of the iWatch is likely to share.
1. They surprised us
On Jan. 24, 1984, Steve Jobs introduced the Macintosh at the Flint Center for the Performing Arts on the campus of De Anza College in Cupertino, Calif. That's where Apple is holding its event on Tuesday -- and where it is expected to unveil the iWatch. (Both Apple co-founders, Steve Jobs and Steve Wozniak, attended De Anza College.)
The year Jobs announced the Macintosh, everyone knew Apple would unveil a computer. But nobody knew what it would look like or how it would work. Jobs' demo was filled with shock and awe because people didn't expect it.
The same was true for the iPhone. Everyone expected a phone, but hardly anyone knew the basics of what it would look like or how it would work.
Just like those iconic products, the iWatch is unknown and the details may surprise us.
The device has been rumored for years. Although we know a lot about what the iPhone 6 looks like and how it will work, we have no idea what the iWatch will look like. We don't even know the basics. Will it be round, square or rectangular? Will the wristband contain a battery? Will there be a large one and a small one? Nobody has any idea.
It's been seven years since Apple has surprised us with a major new platform.
2. They forced the industry to do things Apple's way
After Apple announced the Macintosh, no significant new operating system launched without a graphical user interface and mouse-centric operation. Likewise, before the iPhone, more than 99% of major smartphones had physical keyboards. A year after the iPhone launched, hardly any phones had keyboards.
The same is true of the iPad. Microsoft and other companies had been trying to make tablets work for two decades. Apple's version killed prior attempts and refocused the entire industry on doing it Apple's way, because in the end that was the model that consumers really wanted.
The Mac, the iPhone and the iPad weren't the first of their kind in their categories. But the way Apple designed, built and marketed those products influenced the industry.
I have the feeling it's going to be the same with the iWatch.
Eddy Cue is Apple's senior vice president of Internet software and services, and he said in May that new Apple products coming this year are the best he's seen in 25 years.
Jony Ive is Apple's senior vice president of design. He was quoted by another Apple designer this week as saying that Switzerland is in trouble because of the iWatch. That implies that he believes the iWatch is so revolutionary that it will seriously affect traditional wristwatch sales.
These comments give me some confidence that the people most familiar with Apple's iWatch believe it to be completely different from and significantly superior to other smartwatches on the market.
3. They pushed geek products into the mainstream
Smartwatches today are on the geek fringe, by which I mean hardly anyone outside the tech enthusiast world has any interest in them, and even among tech enthusiasts, only a small minority of people would be willing to buy them.
I believe Apple is the only company with the design vision, technology (not just sapphire) and devoted fan base to bring smartwatches into the mainstream.
That's exactly what Apple did with all of its revolutions -- the Mac, the iPod, the iPhone and the iPad.
It's interesting to contrast Apple and Samsung (the only other company in the world making significant profits on smartphones) in this regard.
Samsung's fatal corporate cultural flaw is that the company pours enormous resources into products that are dead-ends because they appeal only to a subset of a subset of the market. That problem seems to be getting worse.
Here's one reason why Apple pushes new products into the mainstream and companies like Samsung never do: Apple never makes computers (including phones and tablets) for niches or tiny subsets of the market.
Apple's iWatch will likely have two market limitations. It will probably be expensive, eliminating all consumers without sufficient disposable income. And it will probably work only with the iPhone. But the latter is still a large market -- virtually 100% of the iOS market. (end of article)
You say you want a revolution
In my opinion, the Apple Pay system which was announced on September 9th will be a much bigger revolution than the Apple Watch will be. 10 years from now we'll look back and realize that this is
what led to the end of plastic credit cards and all the security/fraud issues that they create. Will it
bring an end to paper money and coins ? Not likely anytime soon. There will always be those that
just can't afford or don't want high tech gadgets like the Watch or an iPhone. They'll still need some
way to pay for goods and services. It's 20 years after the internet and email started and we all still
get letters delivered from the mailman even though much has shifted to the email route.
What do you think will be the most revolutionary product announcement from Tuesday,
September the 9th in Cupertino ?
For more on the late '90's turnaround at Apple see: http://www.businessinsider.com/how-...ankruptcy-to-billions-in-13-years-2011-1?op=1
The iMac, which should be in this list, really is what got Apple headed in the right direction. It was the first Apple product that Jony Ive was mainly responsible for the design. Apple sold 800,00 iMacs in the
first 5 months it was available for sale. It got the company back to profitability in 1998.
The rest is history that you well know.
Apple's 5th revolution by Mike Elgan of Computerworld
Apple's world-changing revolutions include the 1984 Macintosh, the 2001 iPod, the 2007 iPhone and the 2010 iPad.
The iWatch should be most comparable to the Mac and the iPhone, Apple's two most stunning revolutions. Here are some of the attributes of earlier Apple revolutions that the debut of the iWatch is likely to share.
1. They surprised us
On Jan. 24, 1984, Steve Jobs introduced the Macintosh at the Flint Center for the Performing Arts on the campus of De Anza College in Cupertino, Calif. That's where Apple is holding its event on Tuesday -- and where it is expected to unveil the iWatch. (Both Apple co-founders, Steve Jobs and Steve Wozniak, attended De Anza College.)
The year Jobs announced the Macintosh, everyone knew Apple would unveil a computer. But nobody knew what it would look like or how it would work. Jobs' demo was filled with shock and awe because people didn't expect it.
The same was true for the iPhone. Everyone expected a phone, but hardly anyone knew the basics of what it would look like or how it would work.
Just like those iconic products, the iWatch is unknown and the details may surprise us.
The device has been rumored for years. Although we know a lot about what the iPhone 6 looks like and how it will work, we have no idea what the iWatch will look like. We don't even know the basics. Will it be round, square or rectangular? Will the wristband contain a battery? Will there be a large one and a small one? Nobody has any idea.
It's been seven years since Apple has surprised us with a major new platform.
2. They forced the industry to do things Apple's way
After Apple announced the Macintosh, no significant new operating system launched without a graphical user interface and mouse-centric operation. Likewise, before the iPhone, more than 99% of major smartphones had physical keyboards. A year after the iPhone launched, hardly any phones had keyboards.
The same is true of the iPad. Microsoft and other companies had been trying to make tablets work for two decades. Apple's version killed prior attempts and refocused the entire industry on doing it Apple's way, because in the end that was the model that consumers really wanted.
The Mac, the iPhone and the iPad weren't the first of their kind in their categories. But the way Apple designed, built and marketed those products influenced the industry.
I have the feeling it's going to be the same with the iWatch.
Eddy Cue is Apple's senior vice president of Internet software and services, and he said in May that new Apple products coming this year are the best he's seen in 25 years.
Jony Ive is Apple's senior vice president of design. He was quoted by another Apple designer this week as saying that Switzerland is in trouble because of the iWatch. That implies that he believes the iWatch is so revolutionary that it will seriously affect traditional wristwatch sales.
These comments give me some confidence that the people most familiar with Apple's iWatch believe it to be completely different from and significantly superior to other smartwatches on the market.
3. They pushed geek products into the mainstream
Smartwatches today are on the geek fringe, by which I mean hardly anyone outside the tech enthusiast world has any interest in them, and even among tech enthusiasts, only a small minority of people would be willing to buy them.
I believe Apple is the only company with the design vision, technology (not just sapphire) and devoted fan base to bring smartwatches into the mainstream.
That's exactly what Apple did with all of its revolutions -- the Mac, the iPod, the iPhone and the iPad.
It's interesting to contrast Apple and Samsung (the only other company in the world making significant profits on smartphones) in this regard.
Samsung's fatal corporate cultural flaw is that the company pours enormous resources into products that are dead-ends because they appeal only to a subset of a subset of the market. That problem seems to be getting worse.
Here's one reason why Apple pushes new products into the mainstream and companies like Samsung never do: Apple never makes computers (including phones and tablets) for niches or tiny subsets of the market.
Apple's iWatch will likely have two market limitations. It will probably be expensive, eliminating all consumers without sufficient disposable income. And it will probably work only with the iPhone. But the latter is still a large market -- virtually 100% of the iOS market. (end of article)
You say you want a revolution
In my opinion, the Apple Pay system which was announced on September 9th will be a much bigger revolution than the Apple Watch will be. 10 years from now we'll look back and realize that this is
what led to the end of plastic credit cards and all the security/fraud issues that they create. Will it
bring an end to paper money and coins ? Not likely anytime soon. There will always be those that
just can't afford or don't want high tech gadgets like the Watch or an iPhone. They'll still need some
way to pay for goods and services. It's 20 years after the internet and email started and we all still
get letters delivered from the mailman even though much has shifted to the email route.
What do you think will be the most revolutionary product announcement from Tuesday,
September the 9th in Cupertino ?
For more on the late '90's turnaround at Apple see: http://www.businessinsider.com/how-...ankruptcy-to-billions-in-13-years-2011-1?op=1
